Insurance often comes with rushed visits, hidden costs, and limited access. Membership gives direct access, longer visits, and proactive support, letting you get the care you need before small issues become big problems.

Health insurance was originally designed to protect against major medical emergencies, not routine care. Over time, it became more complex, expensive, and filled with paperwork. My direct-care model removes that complexity: straightforward pricing, no hidden fees, and the freedom to spend the time needed for thoughtful, personalized care. You can still keep your insurance—and if you’re like most people with a high-deductible plan, it typically won’t cover routine care for the first several thousand dollars anyway. With better access, longer visits, and more time with your doctor, you’re less likely to end up needing that hospitalization in the first place.

Membership is designed to give you direct access, longer visits, and personalized care—all for a simple, predictable monthly fee of $75/month. Many people combine a direct-care membership with a high-deductible plan for major medical events, giving them smarter, more efficient coverage for everyday healthcare. By investing in your health now, you receive better care, more attention, and proactive support that helps keep you healthier and reduces the risk of costly hospital visits

Many patients feel stuck without insurance, but you still have affordable choices. At TrueMD, we provide direct primary care with transparent pricing so you know the cost before your visit. Our membership option offers unlimited visits for a predictable monthly fee, while our fee-for-service option lets you pay only when you need care. This model works well for individuals and families who want reliable medical access without surprise bills.

Yes. Our Membership Care plan is a subscription-based option designed for patients who want ongoing access to their doctor. For one monthly fee, you receive unlimited visits, same- or next-day appointments, longer appointment times, and direct communication with Dr. Hines. It’s healthcare that functions like a subscription, giving you predictable costs and personal access without the barriers of insurance.

Absolutely. TrueMD was built to serve patients who prefer to pay directly. With our Fee-for-Service Care, you can pay per visit or per service with upfront, transparent pricing. There are no hidden fees or surprise bills. This is a simple and affordable option if you only need occasional care.

Urgent care centers can be convenient, but many patients leave with large, unexpected bills and little personal follow-up. At TrueMD, we focus on ongoing relationships, not one-time encounters. With membership or fee-for-service care, you receive longer visits, direct access to Dr. Hines, and support that continues after your appointment. Our goal is to prevent small issues from turning into bigger problems, not just treat emergencies.

Yes. In addition to our in-person office visits, we offer virtual care for patients across the entire state of Ohio. That means you can schedule online appointments for many common health needs even if you live hours away.

We welcome patients from Westwood, Price Hill, Fairmount, Colerain, Hamilton, Oxford, Ross, Hanover Township, and nearby communities. For added convenience, Dr. Hines can also provide home visits in some of these areas.

Getting started is simple. Call our office or fill out our online form to request your first appointment. We’ll help you decide whether membership or fee-for-service is right for you and schedule your visit right away. Same-day or next-day appointments are often available.