Who We Are:

Dedicated to Care That Puts Patients First

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At TrueMD: Health PLUS Care, our mission is simple: to give patients access to quality healthcare without the barriers of insurance, rushed appointments, or surprise costs. We understand the struggles patients face—expensive urgent care visits, long waits, and doctors who barely have time to listen.

That’s why we’ve created a different model. Through our affordable membership plans or straightforward fee-for-service visits, patients get transparent pricing, longer appointments, and direct access to their physician. Whether you’re looking for cash-pay healthcare in Cincinnati, a subscription-based clinic near you, or reliable virtual care across Ohio, TrueMD provides a simpler, more personal solution.

We believe healthcare should be clear, affordable, and built around your needs—not insurance requirements.

Grow With True MD.

A smiling Dr Dirk Hines, a middle-aged man with glasses, a goatee, and a shaved head, wearing a black turtleneck.

About Dr. Hines

Dr. Hines is a family physician with nearly 30 years of experience. After decades of practicing medicine in traditional settings, he saw firsthand how the insurance system limited his ability to focus fully on patients. That’s why he founded TrueMD: to return to medicine’s roots—trust, time, and genuine connection.

Over the course of his career, Dr. Hines has cared for thousands of families, helping patients of all ages manage their health with compassion and clarity. His goal is to provide the kind of care most patients have never experienced: accessible, personalized, and stress-free.

Outside the office, Dr. Hines enjoys time with his wife, Amy, on their small farm—gardening, walking the fields, and staying active outdoors. This commitment to wellness, food, and community is the same spirit he brings to his medical practice.

"My family loves Dr. Hines. He is very thorough and compassionate. Talking to him feels like talking to a member of your family. He explains everything and provides the best options. My husband and I see him, my children see him, and now even my grandchildren. He is the best doctor!"

Angela C.

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"Dr. Hines is very caring to his patients. I was always treated with the utmost care. He handled some serious health issues for me, and I trusted him completely. He has great integrity."

Connie L.

"He’s a wonderful doctor who actually cares about people, not just money. A good man and a knowledgeable physician."

Jeri M.

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"By far, one of the best family doctors in Cincinnati. He is thorough, patient, and listens to every concern. So glad I found Dr. Hines. Highly recommended!"

Andrea E.

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"I have been seeing Dr. Hines since 2000. He is such a wonderful doctor and a wonderful person. I feel blessed to have him looking after my health."

Joy D.

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Follow our journey.